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How To Find Facebook Pixel Code

Getting a detailed insight into your traffic in and out of your Facebook page is compulsory. Facebook has made the process easy with its Pixel Code, but how to find the Facebook Pixel Code?

Quick Answer

Go to the “Business Manager” of your Facebook page and click on the “Event Manager” under “Manage Businesses”. You will find your pixel code under the “Data Source”. From there, you can either copy the text or write it down for later use.

Working with pixel code is easy, and it is an extremely helpful tool to analyze your public through your website. But finding the code isn’t all. Many of you are not familiar with the true potential of code, and some also need to learn its implementation on their website.

You probably don’t want to end up like them, do you? So, let’s discuss these issues in detail!

Step-by-Step Guide to Finding Facebook Pixel Code

Since you know the effectiveness of the Pixel code for your business, let’s talk about how to find the Facebook Pixel Code so you can successfully add it to your website.

Follow the steps below:

  1. First, you need to log in to your Facebook account.
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  2. Once entered, go to the 3 line sign (menu) from the upper right corner.
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  3. Click on the “Ads” to enter the page where you run all your advertisement campaigns.
  4. From the Ads page, you will find a hamburger menu (three horizontal lines) symbol on the top left corner of the screen. Click on it.
  5. From the list opened, click on the “Ads Manager” (which may be selected by default).
  6. Now scroll down to” Manage Business” and look for an “Event Manager”. Click on it to open a new panel.
  7. On the page, you will find all your Pixel codes assigned to different websites and all the data to analyze the results.
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If you open it for the first time, you will see an empty list. To view the results and analysis, you will have to create a new code and install it on your website (we’ll discuss it briefly).

Otherwise, if you already have assigned a few to your websites, you can copy the codes from the page for other uses. Click on the code or the event’s name to analyze the data that your website has obtained.

How To Create Facebook Pixel Code

You know the process if you have already assigned some websites with their pixel codes (maybe not even reading this guide). But if you are creating a new Pixel Code, here is the simple method you can follow:

  1. Log in to your Facebook account, and click on the menu in the top right corner.
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  2. Scroll down and click on Ads.
  3. On the Ads page, click on the 3-line option in the top right corner and select “Ads Manager”.
  4. In the “Manage Business” section, select “Event Manager”.
  5. On the right side, you will see a green button with a + sign. Click on it.
  6. Select “Web”, and click on “Connect”.
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  7. Now, give a name to your Pixel Code.
  8. Add the link to your website. It will automatically generate your new Pixel Code for your website.

How To Add Facebook Pixel Code to Website

When you successfully create the new Code, it’s time to install it on your site. It will collect all the data and essential information from your Facebook ad, which will assist you in formulating further plans. Here’s how you can install it on your website:

  1. Go to the “Add Event” in the “Event Manager”.
  2. Select “From a New Website”.
  3. Select “Install Code Manually” from two options in the popup window.
  4. You will have your code in the box. Click on the green box “Copy Code” to get it.
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  5. Now go to your website’s source code (the HTML) and paste the code there.

You will have the header tag at the top enclosed in <head> tags. You need to paste it at the bottom of the header. Right from the end of the line above the </head> tag, click enter to enter a new line. Paste your code there and save it.

That’s it! You have successfully entered the pixel code on your website.


Wrapping up, installing the Facebook Pixel into your website is essential to track your audience from your Facebook page. Now you also know how to find Facebook Pixel Code and install it on your site, you have the edge over your competitors. We hope the above guide will be helpful and help you to excel in your business.

Frequently Asked Questions

How to check if the installed Pixel Code is working?

You need to install a Google Chrome plugin named Facebook Pixel Helper. Install the plugin and open your website. If the pixel helper is gray, it will mean the pixel is inactive. A blue box with red numbers will indicate a broken pixel. A green box will represent an active and successfully running pixel.

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