Let’s admit it, we all want and enjoy getting more subscribers and views for YouTube videos. Getting more people to see your videos and YouTube recommending your videos to them is a great deal.
When looking for a strategy to help you break through on YouTube, you must take note of CTR and its impact on YouTube. What is CTR on YouTube, and does it matter?
CTR stands for click-through rate. CTR relates to impressions and measures how many views your video received after getting impressions. The video impressions are the number of times your thumbnail was visible on YouTube. From these impressions, the clicks your video received out of it are what CTR represents. Thus, the more CTR you have, the more reach your videos have, and the greater the chances of getting more views and growing your YouTube channel.
We will cover CTR on YouTube. We will understand what CTR means and how it relates to other metrics, such as impressions. Still, we will understand why CTR matters and give different ways of increasing your YouTube CTR.
What Is CTR on YouTube?
YouTube has thousands of content uploaded every hour, and getting 1000 views for your content is not guaranteed. It is among the most competitive platforms to break through due to the many content creators available. Thus, getting a new channel to stand out takes plenty of work but is doable.
When analyzing how your YouTube videos are performing, you will encounter CTR. CTR refers to the click-through rate and measures how many viewers watch your content after it is displayed to them as an impression.
The CTR can also be defined as the number of people that watched your video after they saw its thumbnail. To understand CTR, here is the formula used to calculate it.
CTR = Number of clicks / Number of Impressions X 100. Thus, if, for instance, you have 100 people who clicked your video after it received 1000 impressions, your CTR will be 10%. You can check the CTR for a specific or all the videos on your channel. So, CTR is the metric to analyze how your channel is doing or how a video is perfumed.
Still, on the CTR, it is worth understanding what impressions mean. On YouTube, your impressions are the number of times people saw your video’s thumbnail suggested to them by YouTube.
According to YouTube, many channels have a 2%-10% CTR. Thus, it would be best if you strived to ensure your video gets a CTR higher than the average CTR of your channel.
So, how can you view your YouTube CTR?
Checking CTR for a Specific Video
When checking how a given video performs, you can check its CTR with the following steps.
- Open your YouTube account and access the YouTube Studio.
- Click on a “Content” tab, find the target video you wish to see its CTR and select it.
- Open the “Analytics” section.
- Lastly, click on the “Reach” tab to see the CTR.
Checking CTR for All Videos.
- Open YouTube Creator Studio.
- Locate the option for “Analytics” and click on it.
- Click on the “Reach” or “Content” tab.
Here, you will see the CTR for all the YouTube videos.
How To Increase YouTube CTR
A high CTR works to your advantage as it means many people see your thumbnails and click on them. So, how best can you improve your CTR?
Create Catchy Thumbnails
Thumbnails are what people see in your video’s impression. So, create an attractive thumbnail that will make the viewer want to click on it.
Have Interesting and Relevant Titles
Titles are a good way of making someone open your video. Hence, ensure the title accompanying the thumbnail is catchy.
Have an Impressive Video Description
How well you craft your video’s description will determine whether people will be willing to click on the video’s thumbnail.
Your YouTube video should be concise in its content. If it’s short content, keep the video length short. That way, someone will likely click on its thumbnail.
CTR on YouTube is the click-through rate your video gets per the number of impressions it gets. We’ve explained CTR and seen how to increase it. That’s it!