As a social media creator, it is natural to be curious about your audience. While it is motivating to see the likes, comments, followers, and shares, knowing more about your audience can help you produce better content. Not only does it give creators a human connection with their fans, but it also allows them to understand their preferences and make better-suited content for them.
An online audience is difficult to engage but not so challenging to analyze. Thus, finding the gender of your followers on TikTok is a straightforward task that can be done using the TikTok app itself or a third-party app.
You can find your followers’ gender and other primary details with a few clicks on the TikTok app or a third-party analytics tool. We recommend using TikTok as it provides the information without breaching your privacy.
By the end of 2021, TikTok had reached 1 billion users. According to a study by Statista, 57% of TikTok users are female. The remaining 43% are male users. Keep in mind that the study does not recognize any other gender.
The massively popular app does not ask its users for their gender while gathering their private data for setting up their accounts. So how is this data found?
You should take this data with a grain of salt. Since the app does not expressly ask its users their gender, such analytics are based on assumptions. Users are assumed to be a particular gender based on the content viewed by them.
It means that this data is far from accurate, as preferences and gender are not necessarily overlapping.
However, TikTok does have an option to add your preferred pronouns to your profile. While this may not give the most accurate answer to your quest for finding your audience’s gender, it is a relatively more accurate step in the direction that may be the basis of such data analytics.
How To Find Your TikTok Followers’ Gender Using TikTok?
If you wish to find your audience’s gender, you can use the inbuilt analytics feature on TikTok. To use this method, you must upgrade your account to a TikTok Pro/Business account. Please note that it is a free-of-cost upgrade.
To switch to a TikTok Pro account, follow these steps.
- Launch the TikTok app.
- Select Me or Profile; it will take you to your profile on the app.
- At the top of your screen, three lines will appear to signify settings. Click on them and select Settings and privacy.
- Click on Manage Account.
- It will lead to the next page, where you have to click on Switch Business Account.
- Click Next, and now you have to choose your account’s category.
- Tap Next, and it’s done.
You now have a TikTok Business account!
Use your TikTok Business account to find your account analytics. It includes your audience details. The steps for the same are listed below.
- Launch the TikTok app on your phone.
- Go to your profile on the app.
- On the top right corner of the screen, you will find 3 lines that indicate settings. Click on them.
- You will now have access to the Business suite; select it. Now choose Analytics.
- Select the Followers tab available at the top of the menu.
- It will automatically open up a pie chart representing your audience’s gender division.
Before TikTok had a feature to fulfill the requirement, third-party apps were used to find audience-related data. They provide access to more analytics related to your posts, engagement, and followers. Some services are free while others are paid.
These services are based on assumptions. However, there is an additional concern. You need to provide your account details for them to draw data. It puts your privacy at risk and often leads to privacy breaches.
We do not recommend using such services that ask for access to your login details.
Finding your audience’s gender may help make better content and improve engagement. However, irrespective of the method used, such data is not very reliable. Moreover, since it is based on assumptions, it cannot be believed.
Nevertheless, these figures can be used as a general guideline to keep in mind while making content. So, we recommend TikTok’s inbuilt tool over any external service provider if you want to use such services.