We’ve all felt like we’re a different person compared to who we were ten years ago, or last year, or maybe even last week. This is quite often because we realize that something about ourselves has changed – our friendship groups, what foods we like, or what kind of shows we like to binge on Netflix on a Sunday morning.
While for most things, it’s easy just to switch up to meet your newly acquired tastes, it’s not quite so simple as that for TikTok videos.
From the moment you login for the very first time after creating your account, TikTok’s algorithm starts trying to work out what content you enjoy the most from its impossibly vast collection of videos.
Until fairly recently, TikTok (among other social media platforms) were very secretive about how their algorithms work, meaning that it was extremely difficult to work out how best to cultivate your algorithm in your favor.
Luckily, social media platforms are now a bit more open about how their algorithms work and what they will look at when deciding what you should be shown.
In the case of TikTok’s algorithm, it does this by looking at a long list of things, which include:
- Which videos do you Like
- Which videos do you watch to the end
- Which videos do you Share
- Which videos do you add to your favorites
- Which videos do you Comment on
- Which creators do you follow
- Which creators and videos do you search for with the search function
- Sounds and effects used in the videos that you interact with
- Captions and hashtags used in the videos that you interact with
- Trending topics you interact with
- Which categories you said that you were interested in when you first signed up to TikTok
- What kind of content do you create, and what sounds, hashtags and captions do you use
- Your language settings
- Your location
- Device type
It’s worth noting that the last 3 points affect what you see less than the others, as these aren’t chosen preferences that TikTok learns about you.
To find out exactly how TikTok recommends videos for you, you can check out this blog that they wrote.
All of the factors above are reasons why it’s hard to redirect your TikTok algorithm. After spending so long training the algorithm that you like a certain kind of content, you’ll find that it’s not easy to teach it that you no longer want to see that content and, in fact, prefer something else.
But don’t despair, as there is a way to reset your Tiktok algorithm and, by extension, reset the For You page – and we’ve written out exactly how to do it! So read on to find out how.
How To Reset Your Algorithm
Just follow these simple steps to reset your TikTok algorithm on your iPhone:
- Go to your profile.
- Tap the three bars icon in the top right corner.
- Select “Settings and privacy.”
- Scroll down and tap “Clear cache.”
- Now go through your For You page and like the videos that you do want to see while marking the ones you don’t want to see as “not interested.” This will help TikTok’s fresh algorithm recognize what you like and what you don’t.
If you wish to reset your TikTok FYP on android, you can find the step-by-step tutorial in our “How To Reset TikTok FYP” article.
What Else Can You Do To Optimise Your Algorithm?
All of the following tips will help you tailor your For You page and will further help the TikTok algorithm recognize which content you prefer to see.
- If you find that you’re still getting shown videos from creators that you’re not interested in, you can long-press on the video and click the More option besides Not Interested. From there, you can click Hide videos from this User. Alternatively, if it’s a sound that you’re no longer want to hear, you can click “Hide videos with this sound” from the same place.
- Report videos as inappropriate.
- You can also follow creators that interest you and unfollow the ones that you no longer want to see content from.
- Use the search function to look for users or videos that you like.
What Kind of Content Won’t TikTok Recommend?
While the algorithm works hard to recommend what it thinks you want to see, it also does some work making sure that you don’t get recommended content that you don’t want to see. The following types of content won’t be recommended to you:
- Videos that you’ve already seen
- Duplicated content
- Any content that the Algorithm has flagged as spam
- Potentially graphic or upsetting content
As we saw at the start of this article, there are a lot of factors that go into how TikTok’s algorithm decides what it thinks you want to see, and this makes it difficult to tell it that you want to start seeing the new content. But by using our simple four-step method and by using our other tips, you can reset your algorithm and get back to watching the TikTok content you enjoy.