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Why Aren’t Hashtags Working on Instagram?

Why Arent Hashtags Working On Instagram

If you’re like most Instagram users, you probably use hashtags to expand the reach of your posts and connect with other users who are interested in the same topics. But lately, you may have noticed that your hashtags aren’t working properly. Don’t worry – you’re not alone.

Quick Answer

Maybe you’re using the wrong hashtags or putting them in places that don’t work. It’s also possible that your posts have been shadowbanned because of how (or why) you used Instagram tags.

Many Instagram users are reporting the same problem. So, what’s going on? Why aren’t hashtags working on Instagram? Let’s take a look at some possible explanations.

8 Reasons Why Hashtags Aren’t Working on Instagram

Reason #1: Your Hashtags Are Too Popular

If you’re using too-popular hashtags, your posts will get lost in the shuffle, and you won’t get much engagement. Try using more specified hashtags instead.

Reason #2: You’re Not Using Enough Hashtags

You need to use at least a few relevant hashtags for your content to be discoverable. If you’re r only using one or two, you’re not giving yourself a chance to be found.

Reason #3: You’re Using Irrelevant Hashtags

If the hashtags you’re using aren’t relevant to your business or the content you’re sharing, your post will end up showing in front of the wrong audience. Make sure your hashtags are relevant and targeted to your audience.

Reason #4: You’re Using Too Many Hashtags

If you’re using more than a few hashtags, Instagram might detect the post as fishy. Try to use a few well-chosen hashtags instead of random ones.

Reason #5: You’re Not Using the Right Mix of Hashtags

If you’re only using popular hashtags, you’re not going to reach new people. Try to use a mix of popular and niche hashtags to get the best results.

Reason #6: Your Profile Has Been Shadowbanned

If your profile has been shadowbanned, your content is no longer appearing in hashtag searches. This can happen if Instagram suspects you of spamming or using prohibited hashtags.

Reason #7: You’re Posting at the Wrong Time

If you’re posting when most of your target audience is asleep, they’re not going to see your content. Ensure you’re posting during peak times for your time zone and target audience.

Reason #8. You’re Not Engaging with Other Users

Hashtags are a great way to find and connect with other users who share your interests. If you’re not engaging with other users, you’re not getting much engagement on your posts. Try commenting on and liking other users’ content to get started.

By following these tips, you can make sure your hashtags are working effectively and helping you reach your target audience on Instagram.

How To Fix Instagram Shadowban

The best way to avoid being shadowbanned on Instagram is to avoid using any third-party apps or services and to stick to the official Instagram app as much as possible. This means avoiding any apps that allow you to automate your posts or comments.

Additionally, it’s essential to stick to the community guidelines set forth by Instagram and to avoid posting anything that could be considered spammy or inappropriate. If you find yourself shadowbanned, the best thing to do is reach out to Instagram directly and explain what happened. In most cases, they will be able to lift the ban relatively quickly.


Hashtags can be powerful tools to increase engagement on Instagram when used correctly. However, if your hashtags are not relevant to your target audience or the content of your post, they may not be as effective. Try different testing hashtags and measure their performance to see what works best for you and your brand.

Additionally, use hashtags excitingly and engagingly that add value to your followers’ experience.

Frequently Asked Questions

How to view banned hashtags on Instagram?

If the hashtag you are looking for does not appear in search results, it is most likely that this term has been blocked. The reasons why hashtags may be temporarily or indefinitely removed from a platform depend on who owns them and what they allow users to do with their service.

Why aren’t my hashtags showing up on Instagram?

There are several reasons why your hashtags might not be appearing on Instagram. Here are a few guides:

1) Check to make sure that you’re using the correct hashtag format. Hashtags must be written with no spaces in between, using only letters and numbers.
2) If you’re using multiple hashtags in a single post, try spacing them out evenly throughout your caption rather than clumping them all together at the end.
3) Try using narrower, more niche hashtags rather than broad.

Why are my Reels not showing up in hashtags?

Your account is shadowbanned temporarily. If your reels are not showing up in hashtags, it might be that your account is banned, or you are using the wrong hashtags.

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