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How Much Does TikTok Pay for 1 Million Likes?

How Much Does Tiktok Pay For 1 Million Likes?

While TikTok is more like the newest kid on the block, it has quickly become the most popular in the neighborhood.

Since its launch in 2017, it has grown to over 689 million users. This social media allows you to create, share, and watch short video clips.

Like other social media platforms, it has also created an avenue for making income. However, unlike Snapchat and the rest, TikTok does not pay its content creators for advertisements.

Instead, they pay content creators based on their number of views and likes.

Now, it does beg the question, “How much can a content creator make per million likes?” Besides, “How can one develop a large follower base?” especially if one wants to monetize the platform.

In this article, we have provided detailed answers to these questions.

Dive in! It will only take a couple of minutes!

What Is TikTok, and How Does It Work?

TikTok is the new social media platform making a wave now. TikTok is all about creating viral and engaging video content. This platform allows you to create, watch, and share video clips.

Since its launch, it has provided an excellent avenue for individuals, businesses, and brands to launch their products and personalities and promote their work to a global audience.

Navigating the platform can be done with these simple steps:

  1. Download and Install the app from Google Play Store or Apple App Store. Download Tiktok App
  2. Sign up for an account either through your email address or by connecting to third-party social media accounts. Sign Up For An Tiktok Account
  3. Upload content from your device or use the TikTok camera. Upload Content On Tiktok
  4. Edit your content. Edit Your Content.
  5. Post your videos. Post Your Videos

With the steps above, you can start your journey to being a content creator. Videos on Tiktok can be up to 15 secs. You can also connect multiple clips to make a video up to 10 minutes long.

How Much Does TikTok Pay Per 1 Million Likes?

How Much Does Tiktok Pay

Once you push a thousand to a million followers on your TikTok account, you can start monetizing the platform. One of the first requirements for getting paid on TikTok is to have a million likes.

For every thousand views, TikTok pays its content creator $0.02-$0.04. This means that for every 1 million views, you get paid $40-$50.

For a popular platform, that is surprisingly low, right? Especially when compared to what other social media giants pays.

This, however, does not limit your income, especially if you are earning that amount consistently for one month.

For example, creators with over 1 million followers have been known to make $1000-$5000 a month. However, this amount may vary depending on your profile.

Getting More Followers on TikTok

Getting More Followers On Tiktok

Making any income on TikTok depends mainly on your number of followers. The more your followers, the greater the chances of crossing the 1 million likes.

And you know what that means, right? Yes, you get paid! Remember, your earnings depend on how large your follower base is. A larger audience will help you get more attention for your brand.

To help boost your profile and ramp up your followers, we’ve put together some tips to aid you in this journey.

Identify Your Target Audience

The first step to growing your follower base is identifying your target audience. Next, you want to ensure you create the right content that resonates with your target audience.

TikTok covers multiple niches, demographics, and locations like other social media platforms. As a result, content that resonates with a particular group might not necessarily be enjoyed by others.

An excellent way to understand your target market and get what they enjoy is to sample the competitors. Take note of what they do and use that to create your unique ideas.

It is also important to review your audience persona and note their likes and dislikes; it will help you know what they would like to see in your videos.

Pay Attention to Trends

It’s safe to say that TikTok runs on trends. They are a big thing on the platform, and an excellent way to generate followers is by leveraging trends.

However, just because a trend is making waves doesn’t mean you have to jump on the wagon. It is good to discern the trends your target audience will enjoy before participating in them.

Create and Participate in Challenges

TikTok is known for its daring and sometimes wild challenges, whether dancing, singing, or a daring game.

Creating a TikTok challenge can showcase your brand and get more followers on board. However, participating in one will give you the right visibility too.

Use the Right Hashtags

Hashtags are generally popular across all social media platforms. Importantly, they help find a collection of similar content. Leveraging hashtags makes your content easily within reach of your target audience.

Post Content at the Right Time

Timing is critical if you want to get many views for your videos. The best time to post is when your target audience is online.

Getting a perfect time might take some trial and error; however, to save time, we recommend using a TikTok scheduling tool to automate the process.


Getting a million likes does not pay much; however, the real money is consistency and creating engaging content for your target audience.

But first, you need to develop a follower base that is large enough.

To achieve this, you need to be creative and persistent.

Remember, your content should resonate with your brand and your target audience.

Frequently Asked Questions

How much do brands pay for promotional videos on TikTok?

This depends on the brand that is being promoted. Some TikTokers charge a whopping $5,000 per post.

How much do TikTok Content Creators make in a month?

A TikToker with about 100,000 followers can make between $200-$1000 monthly, while those with a million followers get paid $1000-$5000.

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